eCommerce Website Design and Development Case Study | Forge and Smith
About The Organization

West Coast Gardens was a local Home and Garden shop that was based out of Surrey, BC that we help transform into an incredibly user-centric eCommerce website. Here you can shop for inspiring home and garden décor, whether in person at their a 50-year-old nursery or in the comfort of your own home.

Objectives
  • Improve overall site aesthetic and user experience in order to create a more engaging experience
  • Create a highly usable, searchable and browseable product catalogue with easy social sharing options and clear conversion points to contact for a quote
  • Develop a more SEO friendly and socially-focussed blog in order to drive user engagement and organic searches.
  • Introduce limited and custom eCommerce website options for specific products.
  • Implement a fully responsive solution backed by WordPress CMS and WooCommerce for cart functionality

Prototyping

Phase 1

 

West Coast Gardens came to us as an established garden centre with a loyal customer base. They were looking to grow their eCommerce presence and make their products more accessible within the Lower Mainland of British Columbia.

We worked diligently with West Coast Gardens to create a strong eCommerce experience for their customers, so they could easy browse, reserve, or purchase any of West Coast Gardens products online.

We designed a user-centric experience that highlighted their extensive garden expertise, as well as provide them with an area to add events and other resources. Together we crafted a highly visual and easy to navigate experience to welcome visitors, online or in person, to the West Coast Garden community.

 

Phase 2

Style Concepts

West Coast Gardens had a strong brand and vision for their custom eCommerce Website. We wanted to design them a fully responsive website that represented all their values while providing their audience with a user-centric experience that in-turn would help West Coast Gardens convert better. During this process, we tidied up their original logo so it could represent their new site direction and provided them with a lot of flexibility around fonts and imagery so they could change up the look and feel as the seasons changed and adapt it to what their audience needed.

style concepts

Phase 3

Bringing in Together

West Coast Gardens new fully-integrated eCommerce website lets their audience easily navigate all through a beautifully designed and intelligent website that allows them to explore all new components of the website from the shop, events, and blog pages. Their audience can now easily access all the tips and resources Workshops and new materials are frequently added.

Redesigning West Coast Gardens has helped them position themselves as an upcoming competitor on the Home and Garden Market. After all that research, design and web development we produced them a custom eCommerce website that they have full control over and can grow with.

project image