With 15 years of targeted experience and a deep interest in understanding their clients’ needs, Smart, Savvy + Associates approaches each talent search from a personalized, analytical perspective.
Smart Savvy had gone through a total rebrand and strategic overhaul, and was long overdue for a new website. We’d worked with them years ago on another project, and were happy to continue the relationship.
The goal of this website redesign was to deliver a fresh site that reflects their new brand story, but also to create something highly usable for their two audiences – employers and job seekers. The structure was built around how those audiences needed to use the site, and what they needed to accomplish.
The main focus of this redesign was of course on capturing the rebrand, but we enjoyed the opportunity to help translate that into a full website experience. We wanted to create something spacious and modern, and in keeping with their target audiences. This was accomplished through roomy content blocks, human-centric photos, and slightly playful typography.
The new Smart Savvy site makes it all about the user. It’s easy for job seekers to access the new Job Board and find current openings, while employers can explore the recruitment offering and get in touch. It feels not only on-brand for their business, but for people seeking opportunities in marketing, communications, and creative work.
Check out more of our web design case studies, to see the results we’ve helped our clients achieve.
The Resolution Network needed a brand new professional website to officially launch their business, drive conversions, and start building up a roster of repeat clients.
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Hill & Ponton’s massive resource site used a lot of custom code that required a developer to make even small changes. They needed a full redesign to improve content management, and also the discoverability and navigability of all those resources to drive conversions.
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