Professional Services
Western Stevedoring
We crafted a new website structure and design for Western Group and its two divisions. The new sites are straightforward for their customers to use, while broadening their company story.
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About the Company
With 15 years of targeted experience and a deep interest in understanding their clients’ needs, Smart, Savvy + Associates approaches each talent search from a personalized, analytical perspective.
Objectives:
- Design and develop a brand new business site to drive engagement through branded storytelling
- Improve technical SEO and provide opportunity for deeper content and better optimization
- Build an intuitive information architecture that makes a seamless user experience for businesses and job seekers
- Implement a fully responsive solution backed by WordPress CMS
PHASE 1
Prototyping
Smart Savvy had gone through a total rebrand and strategic overhaul, and was long overdue for a new website. We’d worked with them years ago on another project, and were happy to continue the relationship.
The goal of this website redesign was to deliver a fresh site that reflects their new brand story, but also to create something highly usable for their two audiences – employers and job seekers. The structure was built around how those audiences needed to use the site, and what they needed to accomplish.
PHASE 2
Style
The main focus of this redesign was of course on capturing the rebrand, but we enjoyed the opportunity to help translate that into a full website experience. We wanted to create something spacious and modern, and in keeping with their target audiences. This was accomplished through roomy content blocks, human-centric photos, and slightly playful typography.
Phase 3
Bringing it All Together
The new Smart Savvy site makes it all about the user. It’s easy for job seekers to access the new Job Board and find current openings, while employers can explore the recruitment offering and get in touch. It feels not only on-brand for their business, but for people seeking opportunities in marketing, communications, and creative work.
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Able & Howe
Our design project for Able & Howe was focused on helping them reposition their brand, deepen their content, and highlight their unique business approach.
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