Slow is smooth. Smooth is fast

We’ve poured over a decade of experience into finding the best methods and tools to deliver the ultimate end goal: a highly usable website. Our collaborative approach keeps it simple, focused on what’s best for your users. And at each step, you’ll be supported by our team’s expertise – and our excitement about your project.

Step 1

Kickoff Research

To plan and build the best possible website for your business, we kick things off with content and SEO audits, plus competitor keyword research. This work guides the content and web design choices we’ll help you make throughout the project.

Step 2

Information Architecture

Based on the content audit and project scope, we create a visual sitemap. This is the blueprint for the overall structure of your site — what content you have, what you need, and where it will all go.

Step 3

UX Prototyping

Using the data from our initial research and the sitemap, we design working prototype of your new site. This no-frills framework allows you to explore page structure and content layout, test navigation, and interact with all of your links, menus, and forms.

Step 4

Content Gathering

We conduct an interview with your team to see what kind of content support we can offer and what your content goals are. Then we create a document to gather all copy for your new site, and work with you through that process. This stage can take the longest, so it works in tandem with design. We offer expert support for copywriting, images, and SEO – ask for more details!

Step 5

Style Tiles

We conduct a brand kickoff to learn about the look and feel your business needs to convey. We then create style tiles, which are like mood boards that explore colours, typography, and other visual website elements.

Step 6

Web Designs

Wireframes + style tiles = full page mockups! This is when we apply all of the previously approved pieces into full page designs, so you can see how your new website will look and feel. Here, you get to explore how all the elements fit together to create a complete user experience.

Step 7

Custom Web Development

Using the approved web designs and our advanced nested SCSS techniques, our skilled engineers translate your approved prototype and styling into a custom website built on our proprietary Foundry WordPress plugin.

Step 8

Website Population

This step is straightforward: we move all of the awesome content you provided into the new website. Our engineers are currently working on a top-secret tool that allows us to turn designs into Foundry blocks – stay tuned!

Step 10

QA and Training

Here’s where we fine-tune your site through rigorous internal testing. Our experienced designers, developers, strategists, and QA specialists will comb your new site’s pages for flaws and bugs, testing its responsiveness on multiple devices and making adjustments to get it right. Then we provide full WordPress and Foundry training for your team.

Step 11

Pre-Launch SEO

For your new site to succeed, we need to maintain your existing search authority – and improve it. SEO is baked into every step of our process, but especially launch time. Our SEO experts will audit and implement 301 redirects (including migrating existing 301s), metadata optimization, and all existing analytics tracking codes and pixels to prevent data loss.

Step 12

Site Launch

Once your team has signed off on QA, your site is ready to launch! We’ll work with you on a solid launch plan to ensure it goes smoothly. This can include working with your IT department, gathering all launch requirements, updating URLs, reconfiguring your domain, setting up SSL certificates, and configuring caching and plugins.

Step 13

Post-Launch SEO

The days after a site launch are extremely important for your SEO! We’re constantly monitoring your site’s performance, setting up additional analytics tracking, and completing performance optimization: image compression, and setting up your site’s caching, lazy loading, CDN, and file minification.

Step 14

Maintenance & Digital Marketing

We want your new site to be a major asset in business growth. Our process sets it up for success, but you’ll need to invest time into your site’s upkeep. We have various performance support packages including maintenance, hosting, SEO, content strategy, and conversion optimization.