Longer Session Durations
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More Pageviews
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More Search Traffic
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Objectives

  • Improve overall site architecture and navigation for easier browsing and a more frictionless experience
  • Improve site conversion of users into contacts and ultimately leads
  • Create a more accessible and more visual product story, with improved content and storytelling
  • Build on SEO foundations for future organic search traffic growth
  • Implement a fully responsive solution backed by WordPress CMS
Phase 1

Prototyping

CopperTree Analytics has created a powerful tool to help building owners and managers keep tabs on smart building performance. They had run into challenges with their brand positioning, and figured it was time for a website redesign.

We crafted a content strategy geared toward clearly differentiating between CopperTree Analytics and their product, Kaizen. The plan was to make the high volume of technical information easier to digest, while building out stronger areas for their trust and credibility content.

Home Page Design
Phase 2

Style Concepts

CopperTree was sticking with their distinctive orange and dark grey branding, but we had a great opportunity to liven up the design. We balanced their technical copy and data with photography and illustrations, which had the dual benefits of humanizing their business and improving the user experience.

Style Tile
Phase 3

Bringing It All Together

The new CopperTree Analytics website has significantly improved brand positioning and storytelling. The complex nature of their offering is communicated in a more engaging way, with a design that's both professional and visually appealing. Their case studies were given a huge boost, converting from PDF documents to SEO-friendly, lower funnel website content.