CopperTree Analytics has created a powerful tool to help building owners and managers keep tabs on smart building performance. They had run into challenges with their brand positioning, and decidedCopper it was time for a website redesign.
We crafted a content strategy geared toward clearly differentiating between CopperTree Analytics and their product, Kaizen. The plan was to make the high volume of technical information easier to digest, while building out stronger areas for their trust and credibility content.