Year-Over-Year
Year-Over-Year
Year-Over-Year
CopperTree Analytics has created a powerful tool to help building owners and managers keep tabs on smart building performance. They had run into challenges with their brand positioning, and figured it was time for a website redesign.
We crafted a content strategy geared toward clearly differentiating between CopperTree Analytics and their product, Kaizen. The plan was to make the high volume of technical information easier to digest, while building out stronger areas for their trust and credibility content.
CopperTree was sticking with their distinctive orange and dark grey branding, but we had a great opportunity to liven up the design. We balanced their technical copy and data with photography and illustrations, which had the dual benefits of humanizing their business and improving the user experience.
The new CopperTree Analytics website has significantly improved brand positioning and storytelling. The complex nature of their offering is communicated in a more engaging way, with a design that's both professional and visually appealing. Their case studies were given a huge boost, converting from PDF documents to SEO-friendly, lower funnel website content.
