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About the Organization
Pacific Public Health Foundation is the only charitable foundation in BC that is actively fundraising for public health initiatives. They are an independent, non-governmental organization.
Objectives:
- Improve brand equity and online reach through branded storytelling
- Improve the overall aesthetic and user experience and make the site more engaging
- Improve site architecture and navigation to enable easier browsing and a more frictionless experience
- Drive conversion of site visitors into contacts and, ultimately, donors
- Build on SEO foundations to increase search engine traffic and drive future growth
- Implement a fully responsive solution backed by WordPress CMS
PHASE 1
Prototyping
Pacific Public Health Foundation (BCCDC Foundation at the time) has a critical role in BC, being the only organization of its kind. They had a lot of important content that, over a few years, had ended up all over the site and was not easy enough to find. They needed a full website redesign – and on a short timeline.
Our main goal was reorganize the site around a logical architecture, and improve the navigation experience. We also wanted to create a way for them to showcase the projects they support as they relate to larger campaigns.
PHASE 2
Style
The organization was undergoing a big rebrand (along with the name change), so our goal was to support and expand the new brand styles. The use of the triangles from their logo throughout the page designs, as backgrounds and overlays, gives the pages an upbeat, vibrant look and feel.
Phase 3
Bringing it All Together
The new Pacific Public Health Foundation website was delivered on time, and is incredibly easy to browse and search. It’s clear where to find information about campaigns and research, public health resources, and how to get involved. The site was built on our proprietary site builder plugin, Foundry. Its code is lightweight, and the site is now significantly more flexible and easy to manage for their team.
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