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About the Company
Secure IT Systems provides cybersecurity, consulting, and managed IT services to organizations across Canada, in a balance of cloud platforms and traditional IT services.
Objectives
- Improve brand equity and online reach through branded storytelling with a more professional tone
- Improve overall website lead generation performance
- Implement case studies to showcase credibility, and drive more conversions with proven results
- Build on SEO foundations to increase search engine traffic and drive future growth
- Implement a fully responsive solution backed by WordPress CMS
Phase 1
Prototyping
Secure IT came to us with a pretty straightforward challenge: they provide industry-leading technical services, but you wouldn’t have known it from their tiny website.
The goal of this project was to design a deeper website experience that accurately showcases Secure IT’s capabilities, and feels as professional as their customer care. The collaboration was quick and easy; we knew Lyle would have the tech-savvy needed to use all the tools of our process, but he also understood exactly what content was needed to drive business goals.
Phase 2
Style
Secure IT was looking for a more elegant design than their existing site. We worked with them to develop a palette and page designs that feel elevated, evoking the elite level of both their technical capabilities and their customer support. The range of blues are calm and professional, which is exactly what you want in a business that manages data security.
Phase 3
Bringing it All Together
The new Secure IT website truly provides proof of their expertise and credibility. Potential clients can research their services, and read case studies of the successes they have helped other businesses achieve. With deeper content and a new blog area, the Secure IT site is set up to be significantly more SEO-friendly, and to drive new marketing efforts.
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