+22 %
Engaged Sessions
Built With Refoundry
Blenz
Blenz needed a fresh new website to reflect their updated branding, and to help customers more easily find their way to online orders, app downloads, and perks.
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About the Company
Deetken Insight is a Vancouver-based strategy advisory firm. They solve complex and sensitive problems using a hands-on approach, analytical techniques, and customized solutions with an emphasis on delivering positive change.
Objectives:
- Improve the overall aesthetic and user experience and make the site more engaging
- Improve site architecture and navigation to enable easier browsing and a more frictionless experience
- Drive conversion of site visitors into contacts and, ultimately, clients
- Implement case studies to showcase credibility and drive conversions with proven results
- Build on SEO foundations to increase search engine traffic and drive future growth
- Implement a fully responsive solution backed by WordPress CMS
PHASE 1
Prototyping
Deetken Insight came to us with a unique challenge. Their online presence consisted of just a couple of pages on the main Deetken Group website. The business was splitting Deetken Impact and Deetken Insight into two sites for greater clarity, and needed an all-new site to showcase their strategic services.
The information architecture and UX prototyping involved a lot of collaboration with their team, because we were essentially building an architecture for content that didn’t yet exist. We needed a plan for the best content to tell their story, while making sure it was realistic for them to create and maintain it all.
PHASE 2
Style
We wanted to strengthen Deeken Impact’s visual brand identity, so we expanded on their existing palette to bring forward more of the vibrant colours in eye-catching shapes. At the same time, it was important that the site’s look and feel reflect their human, hands-on approach and earnest values. You’ll see their friendly faces throughout the site.
Phase 3
Bringing it All Together
The new Deetken Impact site is bright and welcoming, while evoking a trustworthy, professional business. It’s easy for potential clients to browse their services, and to see proof of their capabilities in case studies and industry-specific pages. And because the site is built on our low-code site builder, Refoundry, it’s straightforward for their team to update content as their team and offering continues to grow.
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+347 %
Organic Search Traffic
Built With Refoundry
Axis Insurance
Axis Insurance needed an all-new website to support a huge rebrand. The goal was to launch a visually powerful site that would significantly improve usability, navigation, and showcasing their specialized expertise.
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