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About the Company
For over 10 years, TreeFree Sourcing has manufactured sustainable bamboo paper products and delivered them for retailers, CPG brands, and private labels.
Objectives:
- Improve brand equity and online reach through branded storytelling focused on direct farmer sourcing
- Drive conversion of site visitors into contacts and ultimately customers
- Build on SEO foundations to increase search engine traffic and drive future growth
- Implement a fully responsive solution backed by WordPress CMS
PHASE 1
Prototyping
The makers of Caboo bamboo paper products launched a new brand for their white label services – TreeFree Sourcing. They needed a redesign of their tiny site to help them flesh out their offering, improve credibility, and emphasize their capabilities.
Our goal with this web design was to create a clean, browsable interface that communicates their products and services as well as their process. They didn’t need fancy bells and whistles – B2B buyers want to quickly explore what they can do, how they do it, and their commitment to supporting local farmers through safe, certified practices.
PHASE 2
Style
TreeFree Sourcing has a wholesome, earthy brand and we wanted to make sure that their web design didn’t end up feeling corporate. Soft greens and browns create a reassuring energy, while their human photos balance the product shots for a more emotional connection. The overall effect is that of an intimate, boutique brand.
Phase 3
Bringing it All Together
The new TreeFree Sourcing website feels professional and fresh. A buyer researching their business can easily discover their products, and see exactly what it will be like to work with them from start to finish. They are also now much better set up to measure website conversions, so they can adjust their marketing tactics and content.
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