Services:

  • Custom WordPress
  • User Experience Design
  • Web Design

About the Company

Vivreau has been at the forefront of innovation in water sustainability for over 30 years. They’re brand of choice for forward-thinking organizations around the world

Objectives:
  • Improve overall aesthetic and user experience and to make the site more engaging and aligned with refreshed branding
  • Improve site architecture and navigation to enable easier browsing and deepen environmental storytelling opportunities
  • Create more engaging and visual product area, with improved navigation and filtering, to support future product growth
  • Build on SEO foundations to increase search engine traffic and drive future growth
  • Implement a fully responsive solution backed by WordPress CMS

Results

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Phase 1

Prototyping

Vivreau was going through a brand refresh that included market repositioning, and had expanded their product offering. They needed a website redesign to better tell their story of helping clients become more environmentally responsible.

The focus of this web design project was on deeper content – and of course, showcasing the products! Visitors need to easily explore their water systems, but also get help choosing among the many options.

Phase 2

Style

Herstasis™ came in with strong visual branding that was a lot of fun to work with. The site needed to feel inclusive, and evoke a fine balance of scientific fact and gentleness. We worked with their team to develop the right combination of illustrations, photos, icons, and typography to get their personality across.

Phase 3

Bringing it All Together

The new Herstasis™ website hit the ground running as a strong brand asset. In its first month post-launch, the site is already driving awareness and attracting potential investors as evidenced in their high conversion rate and strong on-page engagement numbers. And the pageviews (and long dwell times) for their therapies and symptoms resources show that the content is resonating with their audience.

View Finished Site

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