Objectives

  • Improve brand awareness and reach through branded storytelling
  • Improve overall site architecture and navigation to enable easier browsing and a more efficient experience
  • Create better integration between the services and case studies content to drive trust and credibility
  • Reorganize and expand three separate company blogs into one for enhanced search value browsable content
  • Implement a deeper About area with more culture-based content to support recruitment initiatives
  • Implement a fully responsive solution backed by WordPress CMS
Phase 1

Prototyping

RDH has a respected reputation built on decades of successful work. They came to us ready for a full redesign of their existing website: incorporating two subdomain sites into their main site content, merging three blogs, significantly improving the navigational user experience, and updating site-wide photography.

We approached this web design and development project with a strong focus on content strategy. We needed to be able to merge multiple sites while still reducing copy clutter, and build a straightforward search filter system for the new 3-in-1 blog. User flows between related case studies, services, and blog posts would be key to content discovery.

Home Page Design
Phase 2

Style Concepts

RDH had great branding that was well established in their industry. We stayed close to their established palette, adding more neutral tones to backgrounds and overlays. The new web design shifted the balance between copy and visual media, to better utilize their engaging photography and give content more breathing room. Fresh typography and icons rounded out the UI design pieces.

Style Tile
Phase 3

Bringing it all together

The new RDH website is visually engaging and better tells the story of their passion for building science. Exciting new content areas like the location pages build out their company story, with more emphasis on their team and company culture. The blog and technical library have intuitive category search filters to help visitors navigate their deep collections of content. The overall visitor experience is inviting, with clear paths to content and more concise menu options.