Our approach

The easiest way to unify your team around a set of principles and goals, and to communicate your purpose to customers, is through a strong brand strategy. We’ll guide you through the process to develop your own.

Brand Strategy

Brand Homework

We ask fundamental questions to learn about your business, so we’re ready to get busy strategizing.

Strategy Session

We host a workshop to dig deeper into the questions, and start mapping out the pieces of your strategy.

Tying it Together

Through coaching and collaboration, we help your team create an official brand strategy document.

Brand Book

Using everything defined in the document, we develop a complete brand book for your business.

What’s included?

Think of this as brand strategy light. It’s a short and fun process intended to help refresh your brand before a website redesign, or to provide you with brand guidelines if you don’t yet have them.

Expert Advice

You’ll work alongside our team of strategists, who have expertise in design, content, marketing, and branding.


We aren’t handing you a strategy – we’re working with you to bring out the most effective one for your business.

Room to Grow

Everything we produce is for your team to take home, and to keep updated as your company evolves.


Your new brand book can be used for efficiently onboarding new hires, external partners, and creatives.

See the results

Visit these case studies to see the custom brand strategies we’ve crafted.


A Better Life

A Better Life Foundation prepares and delivers meals to at-risk individuals.

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Spur Communication

Spur Communication is a strategic communication consultancy.

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Technology & Investment


Envisio provides strategy execution and performance management software and services.

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Secure IT

Secure IT Systems provides industry-leading cybersecurity, consulting, and managed IT services to organizations across Canada.

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