Our approach

We separate web (UI) design from UX design so that you can lock down how your site functions, and then focus on how it looks and feels. This highly visual design phase is always the most fun!


Web Design

Brand Kickoff

We meet to explore your branding, the image you want to convey, and your brand guidelines.

Style Tiles

Like mood boards, these are explorations of potential colour, typography, and design elements.

Page Designs

Your new style is applied to the approved UX prototype, and mocked up into full website pages.

Need Branding?

We offer brand strategy services, too! From refreshes to new logo design and brand guides.

More than just a website redesign

What we offer is a full set of in-house, complementary services that are all critical to a successful website. Our web designs are data-driven, have a solid user experience foundation, and consider everything from SEO and development to content management and marketing.

Custom Design

Every business is unique. We’ll craft an engaging website for your audience, content, and goals.


We’ll help you make the best design choices for your branding, audience, and overall usability.

No Reveals

We’re not designing behind a curtain. You’ll collaborate on every step so it looks and feels right.

Straight Talk

You hired us for our expertise. If something’s a bad idea, we’ll tell you why – and provide a solution.

See the results

Visit these case studies to see the custom websites we’ve crafted.

+22 %

Engaged Sessions
Retail & Products


Blenz needed a fresh new website to reflect their updated branding, and to help customers more easily find their way to online orders, app downloads, and perks.

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Retail & Products

Axis Insurance

Axis Insurance needed an all-new website to support a huge rebrand. The goal was to launch a visually powerful site that would significantly improve usability, navigation, and showcasing their specialized expertise.

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Retail & Products


Our website redesign helped SISU’s visitors quickly and easily find where to buy their products, while showcasing their wellness blog as a resource.

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BC Dairy

A new web design with vastly improved structure and navigation help BC Dairy’s different audiences discover their array of tasty content.

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Travel & Tourism

Tourism Cowichan

Tourism Cowichan needed a new website to get visitors excited about all this earthy, welcoming region has to offer. This project required a strong architecture with emphasis on featured and related content, for easy browsing and content discovery.

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Travel & Tourism

Maple Leaf Adventures

Maple Leaf Adventures needed a fresh website to improve their ecotourism storytelling, and to help their affluent audience more easily search and discover all of the exciting experiences that await.

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“The team at Forge and Smith were amazing to work with through the rebuild of our website. Everyone was friendly, accessible and most importantly… patient with our revisions and changes. We are so happy with the end result of our website and their continued support.”

“Our website was very old and stagnant. Forge and Smith helped us to completely re-envision our web presence and bring the functionality up to date. They were supportive and helpful throughout the entire project, offering advice and assistance when needed. Now our website is not only very attractive it is easy to maintain and navigate.”

“I requested a quote from five separate vendors. Forge and Smith were not the cheapest but had the most thorough and well laid out quote and plan of action. From the time of commitment we had a pretty tight timeline to complete the project. Forge and Smith did everything they could to get the job done in time. They were prompt answered questions in a timely fashion and have the process well laid out.”

“I’ve had a wonderful experience working with Forge and Smith. The team is very responsive and really helps guide you though the entire process. The team is very creative and helps you bring all your ideas to fruition. They were patient with our revisions and they did not hesitate to provide feedback based on past experience. I highly recommend using Forge and Smith if you’re looking for world-class results.”