Research & Education

Quantum Matter Institute

Services:

  • Custom WordPress
  • User Experience Design
  • Web Design

About the Company

The Stewart Blusson Quantum Matter Institute is a world-class research centre at the University of British Columbia that conducts quantum materials research to develop the tools and technologies used to solve the biggest environmental, medical, and computing challenges today.

Objectives
  • Completely rethink overall site architecture and navigation to better tell their story and share information
  • Create a highly usable and search-able Staff Directory tied directly to research areas
  • Ensure relevant and up-to-date information on study programs is easily found
  • Highlight previously buried but important information on Infrastructure availability
  • Implement a fully responsive solution backed by WordPress CMS for ease of use by staff

Results

Organic Search Traffic

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%

Year-Over-Year
Repeat Visitors

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%

Year-Over-Year
Phase 1

Prototyping

Quantum Matter Institute needed a way to showcase their research and investigators, while also highlighting the Grand Challenges that are important to their story. No small task, especially when sharing important guidance around infrastructure, training programs, and how they assist students are all added to the mix.

Our goal for this website redesign was a complete reshape of content structure into a custom WordPress CMS. This would have the added benefit of improving ease of use for staff members publishing time-sensitive research news.

Phase 2

Style

We took our design lead from QMI’s photography assets showcasing shining equipment and friendly faces. Subtle background colours give an extra emphasis and clarity to direct calls to action, while still allowing for the unique character and story of QMI to be reflected in students’ and staff members’ personalities. Classic blues with appealing red highlights lend a warm and friendly yet authoritative look, calling out to QMI’s professional yet amiable reputation.

Phase 3

Bringing it All Together

The new QMI website really showcases their work – and their team. It includes a dynamic scrolling banner linking directly to research news items, visually intriguing callouts to Grand Challenges, and clear paths to study programs. Investigators are now easily found through a powerful search function, and were given individual landing areas with contact information and links to their research. With training on how to best use their custom WordPress CMS, QMI is equipped to easily share their exciting and mind-bending research with the world.

View Finished Site

“We were working with a large amount of content and very small team on our end, and their team did an excellent job of making our content accessible, navigable, and SEO-friendly. I appreciated Shawn’s expertise; he was communicative and understanding as we planned the project, and proposed a project that met our needs while keeping costs reasonable and fair.”

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