Professional Services

Taylor Ryan

Services:

  • Custom WordPress
  • User Experience Design
  • Web Design
  • Web Hosting & Maintenance

About the Company

Taylor Ryan is the only recruitment firm in North America providing the full spectrum of recruitment services (executive search, permanent placement, and contract) exclusively within the real estate and construction industries. They have offices in BC, Alberta, Ontario, and Texas.

Objectives:
  • Improve the overall aesthetic and user experience and make the site more engaging
  • Deepen the site content around services and industries to improve SEO opportunities
  • Drive conversion of site visitors into contacts and, ultimately, clients
  • Build on SEO foundations to increase search engine traffic and drive future growth
  • Implement a fully responsive solution backed by WordPress CMS
PHASE 1

Prototyping

Taylor Ryan’s business continues to grow and expand into new regions, and they were overdue for a stronger website to match their skills and expertise. The goal for this redesign was to expand on their service content for improved SEO and conversions, without going overboard and becoming dull and text-heavy.

We created a clean, straightforward information architecture. The UX design was focused on creating navigational relationships between their services and industries to aid in content discovery.

PHASE 2

Style

There’s a tendency for B2B sites to be thought of as dry, but that doesn’t have to be the case! We enjoyed creating texture and depth in the new web designs through unusual angles, shapes, and backgrounds. The overall effect of the pages is a modern and innovative aesthetic.

Phase 3

Bringing it All Together

The new Taylor Ryan website is a smooth, highly navigable user experience with a bright, clean design. Their audience can explore their offering by service or by industry, providing multiple natural paths to make contact. And because it’s built on our low-code tool, Refoundry, their team can quickly and easily make updates as their company continues to expand locations and team members.

View Finished Site

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