About The Organization
SISU is a Canadian producer of vitamins and supplements. They use natural-source ingredients to guarantee the best consistency, purity, and potency in their products, which promote health and well-being.
Objectives
- Improve brand equity and online reach through branded storytelling
- Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience
- Improve the experience and usability of the Store Finder via robust Google Maps API integrations
- Create a more user-friendly and more visual product story with improved navigation and filtering
- Create a user-friendly Resources section with filtering and searching to ensure maximum value to user
- Implement a fully responsive solution backed by WordPress CMS
- Include WPML integration for French content
Phase 1
Prototyping
SISU needed a much more user-friendly, customized website design to showcase their health products — and to help visitors access wellness resources. Our goal was to combine a smooth exploration experience with enhanced brand storytelling to highlight their passion, awards and accreditations, dedication to quality, and the science behind their products.
Visitors need to be able to easily search products, explore educational resources, and see local results to help them find SISU products online and in stores.
Phase 2
Style Concepts
SISU was launching a new branding approach, so it was important for the website redesign to fit into their new look and feel. The palette emphasizes clean living and balance through bright, fresh colours . The clean, modern typography evokes SISU's approachable, professional brand personality.
Phase 3
Bringing it all together
The new SISU website design is a strong digital asset, driving leads and conversions through intuitive navigation and geo-filtered product searching. The strengthened user experience achieves its important goal: making it quick easy for visitors to find exactly what they need. Whether it's products, health and wellness educational resources, or retailer downloads, the new site structure and capabilities facilitate an appealing hub for their community. Elevated site-wide brand storytelling provides additional trust and credibility for their growing brand.
