About the Company
The founders of Field Dynamics are passionate about the transformative effects of energy healing, and about sharing its powerful benefits. Their goal is to establish energy healing as a universal and accessible practice.
Objectives:
- Improve brand equity and online reach through branded storytelling
- Improve site architecture and navigation to enable easier browsing and a more frictionless experience
- Drive conversion of site visitors into contacts and, ultimately, clients
- Reorganize and expand the current Blog and Podcast content for more accessible browsing and searching
- Improve on-page and technical SEO to increase search engine traffic and drive future growth
- Implement a fully responsive solution backed by WordPress CMS and our site builder plugin, Refoundry
Results
Engaged Sessions
+
0
%
Year-Over-Year
PHASE 1
Prototyping
Field Dynamics came to us incredibly clear about who they were as a company, and their goals. What they needed was a stronger website to help the rest of the world discover, explore, and understand the various aspects of their offering.
We wanted to create a strong information architecture to support content discovery, from courses and retreats to free resources like the blog and podcast. Menus and CTAs needed to be clear and enticing.
PHASE 2
Style
Field Dynamics wanted a clean, calm website aesthetic in alignment with experiencing their healing sessions and guided meditations. We designed pages with lots of white space, soothing imagery and colours, and gentle typography.
Phase 3
Bringing it All Together
The new Field Dynamics site is a slow breath of fresh air. It’s also a wealth of educational content for potential clients, and boasts Shopify and Flodesk marketing integrations to support their sales funnel. And it’s easy for their team to add new content and perform optimizations to support rankings and organic traffic, because the site is built on our flexible site builder plugin, Refoundry.
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