Envisio’s platform and services are among the most sought-after in their niche. What they needed was a total website overhaul to reflect their visual rebrand. At the same time, they wanted to improve their storytelling, SEO, and conversions.
Although this project was primarily about a fresh web design, we made sure a strong user experience was driving creative decisions. We stuck closely to their existing information architecture, but created significantly clearer paths to content. This included increased lateral navigation and improved header and footer menus.
The Envisio visual rebrand was exciting to work on. Their colour palette was given more playtime, through increased emphasis on the blue and purple accents against clean white space. We also created bespoke custom illustrations. The new typography feels less technical, and more modern and approachable.
The new Envisio site feels friendly and accessible, while still communicating their extensive capabilities and credibility. Their blog and resources in particular got a significant user experience boost, with new search functionalities to help visitors access helpful content. And, most importantly, their company story gained a fresh voice through the all-new style and illustrations.
