Audience Research
We kick things off with an exploration of your market position, audience, competitors, and goals.
The first phase of our process is all about crafting the ideal user experience. Who uses your site, and what do they need to do? We go through several steps of content analysis, planning, and prototyping to get it right.
We kick things off with an exploration of your market position, audience, competitors, and goals.
We thoroughly audit your content to decide what you have, what you need, and what can go.
We combine the research and content audit into a logical new information architecture.
The sitemap is built out into a complete working prototype, to test your site’s structure and flow.
Parts of this stage can feel technical and overwhelming, but we promise we’ll guide you through it! We take care to explain each piece of homework and each deliverable, and we’re here for your questions. All of them. We’re experts in UX design, but you know your users best.
Every business is unique. We’ll develop the best strategy for your audience, content, and goals.
We’ll make sure you’re making the best choices for your content, and your position in search results.
We’re not designing behind a curtain. You’ll collaborate on every step – and fully test the prototype.
You hired us for our expertise. If something’s a bad idea, we’ll tell you why – and provide a solution.
Visit these case studies to see the custom websites we’ve crafted.
Ailm Estate needed a striking new website to launch both their business and their products, while building on the rich generational story of their founders.
Keep ReadingBlenz needed a fresh new website to reflect their updated branding, and to help customers more easily find their way to online orders, app downloads, and perks.
Keep ReadingAxis Insurance needed an all-new website to support a huge rebrand. The goal was to launch a visually powerful site that would significantly improve usability, navigation, and showcasing their specialized expertise.
Keep ReadingOur website redesign helped SISU’s visitors quickly and easily find where to buy their products, while showcasing their wellness blog as a resource.
Keep ReadingTree Island Yogurt needed a way more polished business website, with engaging product pages and brand storytelling to draw potential customers into their values.
Keep ReadingA new web design with vastly improved structure and navigation help BC Dairy’s different audiences discover their array of tasty content.
Keep Reading