Organic Search Traffic
+

0

%

Year-Over-Year

Avg. Time on Page
+

0

%

Year-Over-Year

Avg. Page Speed
+

0

%

Faster

Objectives

  • Improve overall aesthetic and user experience and to make the site more engaging
  • Improve site architecture and navigation to enable easier browsing and a more frictionless experience
  • Build on SEO foundations to increase search engine traffic and drive future growth
  • Implement a fully responsive solution backed by WordPress CMS for easier content management
  • Re-skin the design post-launch to reflect a new rebrand
Phase 1

Prototyping

CHÉOS reached out to us after our successful web design work on another UBC-connected site. Their site is home to a wealth of valuable resources, but it needed a much stronger structure for all that content.

Our focus for this project was heavy on the user experience – planning a more logical information architecture to make all that content easy to search and browse. There was also an opportunity to improve their storytelling, and really showcase their vital work.

Home Page Design
Phase 2

Style Concepts

The old CHÉOS site felt cluttered, which isn't the right image for a powerful team of researchers! The main goal for the new design was to create more space, so that elements vital to the user experience (like navigation options and headlines) would stand out. We also incorporated more authentic photos of the people who make up CHEOS, and played up the use of their brand colours.

Style Tile
Phase 3

Bringing It All Together

The new CHÉOS website is a much cleaner and more appealing experience for visitors. Paths to content for each of their key audiences are immediately clear, and the power of their work is given a boost through new content like the 'impact' stats counter area on the About page. We're especially pleased at their 25% increase in organic search traffic, because their site content isn't created for SEO – this speaks to the overall quality of the site. Up next, we're re-skinning the new site for their rebrand.