About the Company
Established in 1998, the Centre for Advancing Health Outcomes is a group of experienced health outcomes researchers and support staff. Their work helps improve health in populations, and transforms health systems for the future.
Objectives
- Improve overall aesthetic and user experience and to make the site more engaging
- Improve site architecture and navigation to enable easier browsing and a more frictionless experience
- Build on SEO foundations to increase search engine traffic and drive future growth
- Implement a fully responsive solution backed by WordPress CMS for easier content management
- Re-skin the design post-launch to reflect a new rebrand
Results
Avg. Session Duration
+
0
%
Year-Over-Year
Phase 1
Prototyping
The Centre for Advancing Health Outcomes reached out to us after our successful web design work on another UBC-connected site. Their site is home to a wealth of valuable resources, but it needed a much stronger structure for all that content.
Our focus for this project was heavy on the user experience – planning a more logical information architecture to make all that content easy to search and browse. There was also an opportunity to improve their storytelling, and really showcase their vital work.
Phase 2
Style
The old Centre for Advancing Health Outcomes site felt cluttered, which isn’t the right image for a powerful team of researchers! The main goal for the new design was to create more space, so that elements vital to the user experience (like navigation options and headlines) would stand out. We also incorporated more authentic photos of the people who make up their organization, and played up the use of their brand colours.
Phase 3
Bringing It Together
The new Centre for Advancing Health Outcomes website is a much cleaner and more appealing experience for visitors. Paths to content for each of their key audiences are immediately clear, and the power of their work is given a boost through new content like the ‘impact’ stats counter area on the About page. We’re especially pleased at their 25% increase in organic search traffic, because their site content isn’t created for SEO – this speaks to the overall quality of the site. We have since done a redesign of their site’s look and feel atop the existing UX, to match their 2023 rebrand.
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