+107 %
Organic Search Traffic
Professional Services
MISIM
MISIM needed a brand new website to showcase their complex offering and vast experience – and they also needed cohesive brand strategy to make their digital presence stand out.
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About the Company
Hill and Ponton was founded in 1986 in Orlando, Florida, and has since grown to serve clients throughout the United States and its territories. They are a leader in Veterans’ Affairs disability compensation claims, while providing a wealth of free resources on veterans’ law.
Objectives:
- Improve the overall aesthetic and user experience and make the site more engaging
- Improve site architecture and navigation to enable easier browsing and a more frictionless experience
- Drive conversion of site visitors into contacts and, ultimately, clients
- Maintain existing SEO work including search visibility, rankings, and traffic through the website migration
- Implement a fully responsive solution backed by WordPress CMS for easy content management
PHASE 1
Prototyping
Hill & Ponton’s attorneys specialize in helping veterans with disability benefits, but they can’t take every single case. That’s why they’ve grown their website into a massive resource library to help veterans do their own research.
They already used WordPress for easy content management, but their existing site used a lot of custom code that required a developer to make even small changes. They also needed to improve the discoverability and navigability of all that content! Improved information architecture and content relationships were the driving forces of this redesign project.
PHASE 2
Style
Hill & Ponton has a clear, strong visual brand. We made only subtle changes to their overall look and feel, like adding a warmer cream colour to their page backgrounds, and switching to a sans serif font family for their headings. The result is more welcoming and accessible, but still evokes their expertise and professionalism.
Phase 3
Bringing it All Together
The new Hill & Ponton site provides a straightforward and highly usable interface for veterans to explore resources – and to reach out for a free case evaluation. From calculators and exposure maps to guides, processes, and articles, everything is organized in a way that’s easy to navigate, while related content suggestions improve engagement. They also benefit from our visual site builder plugin, Refoundry, which makes it significantly easier to edit global and local content.
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