+22 %
Engaged Sessions
Built With Refoundry
Blenz
Blenz needed a fresh new website to reflect their updated branding, and to help customers more easily find their way to online orders, app downloads, and perks.
Keep ReadingHill and Ponton was founded in 1986 in Orlando, Florida, and has since grown to serve clients throughout the United States and its territories. They are a leader in Veterans’ Affairs disability compensation claims, while providing a wealth of free resources on veterans’ law.
Hill & Ponton’s attorneys specialize in helping veterans with disability benefits, but they can’t take every single case. That’s why they’ve grown their website into a massive resource library to help veterans do their own research.
They already used WordPress for easy content management, but their existing site used a lot of custom code that required a developer to make even small changes. They also needed to improve the discoverability and navigability of all that content! Improved information architecture and content relationships were the driving forces of this redesign project.
Hill & Ponton has a clear, strong visual brand. We made only subtle changes to their overall look and feel, like adding a warmer cream colour to their page backgrounds, and switching to a sans serif font family for their headings. The result is more welcoming and accessible, but still evokes their expertise and professionalism.
The new Hill & Ponton site provides a straightforward and highly usable interface for veterans to explore resources – and to reach out for a free case evaluation. From calculators and exposure maps to guides, processes, and articles, everything is organized in a way that’s easy to navigate, while related content suggestions improve engagement. They also benefit from our visual site builder plugin, Refoundry, which makes it significantly easier to edit global and local content.
Check out more of our web design case studies, to see the results we’ve helped our clients achieve.
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