About the Company
The Resolution Network makes mediations and arbitrations easier, more accessible, and more cost-effective for all parties involved. They provide a network of active or retired senior counsel to help parties (through their counsel) achieve early and acceptable outcomes.
Objectives:
- Establish the brand and start to grow online reach
- Drive conversion of site visitors into contacts and, ultimately, clients
- Establish SEO foundations to increase search engine traffic
- Implement a search-friendly blog to improve engagement and SEO
- Implement a fully responsive solution backed by WordPress CMS
Results
Engagement Rate
+
0
%
First Month Post-Launch
Conversion Rate
0
%
First Month Post-Launch
PHASE 1
Prototyping
The Resolution Network was a new business venture for retired litigator Ron Josephson. He had a one-page brochure site, but needed a much more professional digital presence to communicate his passionate belief in mediation and arbitration, and make an official launch.
Our approach was to focus the information architecture and wireframes around the key goal of helping a legal representative quickly find a mediator or arbitrator and book a meeting. It was important to clearly highlight the benefits of using The Resolution Network’s services.
PHASE 2
Style
The Resolution Network team wanted a streamlined aesthetic with lots of white space and zero clutter. We helped them develop a fuller colour palette, with some subtle grey and pink tones to balance the bold red and blue of their headers, CTAs, and other accents. Combined with angular background shapes, this gives the site more movement and depth.
Phase 3
Bringing it All Together
The new website for The Resolution Network is polished and professional. It evokes trust and credibility, while helping users quickly discover services and explore the mediators’ and arbitrators’ bios. And because it’s built on our low-code site builder, Refoundry, it will be incredibly easy for their tiny team to update as they expand their network.
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