We were excited when Adrenaline contacted us to redesign their website. Not only does most of the Forge and Smith team have tattoos, but we knew it would be an exciting visual story. Adrenaline has been around for over 20 years, and have a great reputation. Their old website wasn’t bad, it just wasn’t serving the optimal experience for their audience.
This web design project was content-driven. We wanted to add more depth and visual appeal to the artist pages, services, and brands, while preserving their existing branding and SEO.
Adrenaline has clear, well-established visual branding. We took their striking palette of black, white, and yellow and added more depth using dark grey for page backgrounds. The layouts and navigation are cleaner, with much more room to use big photos of their artists' work.
The new Adrenaline website is more fun, more visual, and easier to navigate than ever before. Visitors can quickly set their location and view customized content, or use the smooth filtering options on the Artists and Blog pages to quickly find what they seek. The new Blog landing page design makes their educational content more useful resource.
