+66 %
Organic Search Traffic
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About the Company
One World Education helps 5,000 middle school, high school, and adult learners every year to develop critical thinking and writing skills, essential for college and for life.
Objectives
- Improve overall aesthetic and user experience and to make the site more engaging
- Strengthen site architecture and navigation to enable easier browsing and a more frictionless experience
- Improve accessibility for the Research Portal and Student Writing areas, to better support browsing and discovery
- Build on SEO foundations for future growth and leverage organic traffic
- Implement a fully responsive solution backed by WordPress CMS
Phase 1
Prototyping
One World Education does amazing work with school districts, charter networks, and individual schools, to improve crucial skills that are no longer a priority in modern education. We were excited to help them improve their website to become a better resource for both students and potential donors.
One World teaches critical thinking and writing, so their web design needed to deliver a polished content experience that showcases the results – student successes. Initial prototypes focused on improving navigation, content presentation, and search filtering. The goal was to make program information, resources, and student writing highly discoverable.
Phase 2
Style
The old One World site had lots of great content, it was just lacking a quality design to match. A big part of engaging with potential school partners and donors is facilitating an emotional connection, so we wanted to give much more room in the new web design to authentic photography. We used their existing colour palette of orange and grey for callouts, accents, and buttons.
Phase 3
Bringing it All Together
The new One World website is a much stronger testament to the program and to the students. It’s easier to explore the programs, learn about the organization, and to make a donation. The new student writing area combines a fresh, modern design with advanced filters to help readers discover new works. The new teacher and student resource areas also features improved filtering, so visitors can quickly find critical information.
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