We're here to build a custom website that makes your customers happy, and can grow with your business.

Shawn Johnston

Founder & Lead Strategist

A 22 year survivor of the design industry, Shawn is the Founder and Principal of Forge and Smith. He plays a variety of roles from client rep to sales person, project manager to chief bottle washer.

Troy Kelly

Operations Director & Partner

Troy coins himself a jack-of-all-trades, particularly when it comes managing all the parts that make up a website. When he’s not rocking WordPress sites, he’s waxing his board and expanding his small business of crafting Puka shell necklaces.

Oscar Santiago

QA Manager

Oscar is a versatile and experienced digital project manager, which makes sense since his favourite thing to do is watch The Flash with his sons. When he’s not helping our clients get to the finish line, he’s training and competing in Brazilian Jiu Jitsu competitions. Watch out!

Pam Berg

Sr. Digital Strategist

With backgrounds in journalism, computer forensics, and public libraries, it’s no wonder Pam’s obsessed with uncovering the hidden stories in data and developing strategies. Writing long-form optimized articles is her other jam. Her Instagram feed is equal parts horses, waffles, and drag queens.

Sean Stobo

WordPress Developer

Sean is a developer living in beautiful Pemberton. When he gets away from the keyboard he can be found mountain biking, skiing and exploring the BC wilderness. His passion for computers is only eclipsed by his love of the outdoors.

Colin Matson-Jones

WordPress Developer

Colin loves working with WordPress and creating intuitive and captivating user interfaces. When not working, you’ll likely find him playing his guitar, hiking, or reading a good book.

Matt Stobo

Art Director

Matt is our design slayer, who crafts user-friendly interfaces that command people’s attention. His ability to meld colours, typography and style allows sites to shine and brands to pop, leaving a memorable impression.

Meg Gravesdale

Content Specialist

A film minor with a theatre major in college, Meg has a true love of stories and how we tell them. When she’s not crafting people’s excited thoughts into clear visions and integrating them into WordPress, she’s probably rollerskating on the seawall or walking her dog along Sunshine Coast beaches.


We're committed to crafting highly usable, future-friendly websites with true quality and longevity. You won't need another site in a few years — this one will last.

Trust and Dependability

You can count on us to be responsive, and to deliver clear communication and project deliverables with respect for your time, resources, and budget.


There are no secrets, surprises, or fine-print loopholes in our engagement. Our process is fully collaborative; you can trust us to be open and honest every step of the way.


We've honed our work into a smooth, repeatable process that makes the management of a website design or redesign project easier on everyone — our team and yours.