We're here to build a custom website that makes your customers happy, and can grow with your business.

Shawn Johnston

Founder & Lead Strategist

A 22 year survivor of the design industry, Shawn is the Founder and Principal of Forge and Smith. He plays a variety of roles from client rep to sales person, project manager to chief bottle washer.

Troy Kelly

Operations Director & Partner

Troy coins himself a jack-of-all-trades, particularly when it comes managing all the parts that make up a website. When he’s not rocking WordPress sites, he’s waxing his board and expanding his small business of crafting Puka shell necklaces.

Oscar Santiago

QA Manager

Oscar is a versatile and experienced digital project manager, which makes sense since his favourite thing to do is watch The Flash with his sons. When he’s not helping our clients get to the finish line, he’s training and competing in Brazilian Jiu Jitsu competitions. Watch out!

Pam Berg

Content Strategy Manager

With backgrounds in journalism, computer forensics, and public libraries, Pam wound up with the ideal combination of curiosity and communication skills for a digital strategist. She’s a master of content writing, particularly deep articles that boost SEO. Her Instagram feed is equal parts horses, waffles, and drag queens.

Matt Stobo

Art Director

Matt is our design slayer, who crafts user-friendly interfaces that command people’s attention. His ability to meld colours, typography and style allows sites to shine and brands to pop, leaving a memorable impression.

Sean Stobo

Lead Developer

Sean is a developer living in beautiful Pemberton. When he gets away from the keyboard he can be found mountain biking, skiing and exploring the BC wilderness. His passion for computers is only eclipsed by his love of the outdoors.

Colin Matson-Jones

Sr. Developer

Colin loves working with WordPress and creating intuitive and captivating user interfaces. When not working, you’ll likely find him playing his guitar, hiking, or reading a good book.

Braeden Matson-Jones

Sr. Digital Strategist

Braeden is a technical SEO & paid strategist with a love of creating measurable strategy and finding insights. When not buried deep in a spreadsheet, you can find him at the gym, learning something new, or playing drums in the forest.

Meg Gravesdale

Content Coordinator

A film minor with a theatre major in college, Meg has a true love of stories and how we tell them. When she’s not crafting people’s excited thoughts into clear visions and integrating them into WordPress, she’s probably rollerskating on the seawall or walking her dog along Sunshine Coast beaches.

Lizzie Scott

Web Designer

Lizzie is a UI/UX designer with a diverse background in design, digital marketing and communications. When she’s not designing, you’ll likely find her at the beach or in the trees, always equipped with coffee and a camera.

Gabriel Dias

Web Developer

Gabriel is from Brazil, and he has been an athlete since a young age. He was a tennis competitor until graduating in college D1 as a student athlete, while majoring in Business Administration. If you don’t see him in front of the screen coding or playing games, he is probably outdoors living the athlete lifestyle.

Chloé Bosquin

Web Developer

Chloé is a very curious person, which is reflected in her professional background and her personal life. She studied literature, communications, and business before enrolling in the training that led her to become a web developer. When not working, she loves to saw, paint, dance salsa, learn a new language, or drive fast cars. The world is full of wonders! And Chloé finds it hard to resist the temptation to go out and explore.

Andrea Iñurria

Content Strategist

Born visual narrator, Andrea uses digital marketing to share the stories she believes in. She takes populating a client’s website very seriously; when she is not obsessing over the perfect pic for a website, she can be found talking with her furry son Ander the Pug, hiking, and/or enjoying a pale ale. An enthusiastic, lifelong commercial photographer, Andrea frequently drools over all the delicious food waiting for her to immortalize it with her camera.

Adele Davidson

QA Specialist

Adele is a QA Coordinator with a background in digital marketing and web development. Outside of work, she can usually be found at the gym or cooking up a storm in the kitchen!


We're committed to crafting highly usable, future-friendly websites with true quality and longevity. You won't need another site in a few years — this one will last.

Trust and Dependability

You can count on us to be responsive, and to deliver clear communication and project deliverables with respect for your time, resources, and budget.


There are no secrets, surprises, or fine-print loopholes in our engagement. Our process is fully collaborative; you can trust us to be open and honest every step of the way.


We've honed our work into a smooth, repeatable process that makes the management of a website design or redesign project easier on everyone — our team and yours.