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Local Website Traffic
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Pageviews
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Objectives

  • Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience
  • Create a more user-friendly Resources section with filtering and searching to ensure maximum accessibility
  • Reorganize and expand current blog for enhanced search and discover-ability of content
  • Establish SEO foundations for future growth and leverage organic search traffic
  • Drive site conversion of users into contacts and ultimately members
  • Implement a fully responsive solution backed by WordPress CMS
Phase 1

Prototyping

The North Vancouver Chamber (NVC) has been the voice of business for their region for over 110 years. Their expansion over the years had resulted in a vast amount of content spread across three domains – hardly the ideal user experience for their members!

The main goal of this web design project was to unify their brand under one cohesive site. That would require a strong site architecture to create a logical order for all of those resources. Their secondary goal was to improve site-wide storytelling, to help potential members understand the scope of their capabilities.

Home Page Design
Phase 2

Style Concepts

NVC had well-established and vibrant branding. Our style conversations were focused on revamping the site's look and feel with fresh photography to support their secondary objective. We planned to make much larger use of authentic photos, to give potential members an instant connection with their community. The design goal was to instantly evoke NVC's relevance to businesses.

Style Tile
Phase 3

Bringing it all together

The new NVC website is a powerful resource for local businesses. Everything is readily accessible, from upcoming events and resources to the business directory, job board, and initiatives. The UX design is significantly more compelling, and at the same time easier to use. Their site is already experiencing significantly stronger visitor engagement than it was at the same time last year.