BluEarth Renewables has multiple decades of successful development, construction, and operation of large-scale projects. Their website hadn’t been redesigned in years, and it couldn’t keep up with their business growth, including expansions into energy storage and projects in the United States.
BluEarth has a diverse audience, ranging from investors and government employees to land owners, First Nations peoples, potential recruits, and media. The website redesign needed exceptionally strong information architecture and navigation, with clear paths to key content for each audience. Improving the content flow was our key objective in initial sitemaps and prototyping.