Equinox Gold is a BC-headquartered company specializing in gold production and mining expansion within the Americas.
With a vision of being a million-ounce gold producer, Equinox Gold required a structured, search-friendly site which would provide public, corporate and investor audiences with need-to-know information, while their team continues to focus on their seven operating mines and ever-growing production projects.
This website redesign project involved a major organization of content including critical governance details and investor information. Our focus was on being completely simplistic, with a clean presentation and uncomplicated use of space.
Equinox Gold likes the ‘brutalism’ look, so we integrated the company’s branded ‘Equinox Blue’ and ‘Equinox Gold’ colours with subtle variations of blue shades, to contrast the purposely simplistic grey design. Final touches included the use of hovers, which see buttons and hyperlinks animating into gold colours when moused over.
The new Equinox Gold design and experience is an information hub radiating innovation in production, future-building, and corporate responsibility. Clean menus make it easy to find information, advanced resources, presentations, and downloads – all neatly divided into operational, investment, responsible mining, and news categories. This invites industry and non-industry visitors of all experience and interest levels into their vision of a more golden tomorrow.
The new site is also built on our powerful proprietary WordPress site builder plugin, Refoundry, which gives their team greater control over every aspect of the new site. We also built a custom stock ticker, featuring their stylized stock symbol – an integral part of the Equinox Gold identity.
Check out more of our web design case studies, to see the results we’ve helped our clients achieve.
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