Built With Refoundry
BC Alliance for Healthy Living
BCAHL needed a big restructure of their high-volume educational resource content, which had become difficult for their team to manage – and for users to navigate.
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About the Company
Braintrust Group is a worldwide leader in agile transformations. Through practical, hands-on training and coaching, they help our clients learn, plan, and implement agile processes.
Objectives:
- Improve brand equity and online reach through branded storytelling
- Improve site architecture and navigation to enable easier browsing and a more frictionless experience
- Drive conversion of site visitors into contacts and ultimately customers via inbound marketing best practices
- Build on SEO foundations to increase search engine traffic and drive future growth
- Implement a fully responsive solution backed by WordPress CMS
PHASE 1
Prototyping
Braintrust Group is a world leader in their industry, and needed their website to reflect that level of quality and skill. They came to us looking to realign their content strategy, while focusing on improved conversions and SEO.
The goal for this website redesign was to create a highly welcoming, motivating experience for the website visitors they attract through their inbound marketing strategies. The new content structure and design needed to showcase their capabilities, emphasize the benefits, and guide people toward becoming leads.
PHASE 2
Style
The old Braintrust Group site wasn’t bad, but we enjoyed the opportunity to lean into their playful branding and colours with a fresh look and feel. The goal for the new design was to capture the authentic, engaging energy of their courses in a clean, visually appealing design.
Phase 3
Bringing it All Together
The new Braintrust site Group is easy to explore, and the benefit of their training to companies is apparent on every page. The upbeat colours and content create an exciting feeling of untapped potential that drives further browsing. And the best part is that since launch, their organic search traffic has increased, and conversions have skyrocketed.
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+46 %
Engaged Sessions
Built With Refoundry
MIRA
MIRA’s high volume of resources had outgrown their old site. They needed a full redesign to drastically reorganize all that content around multiple newly clarified audiences – while meeting high accessibility standards.
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