BCNPHA’s mission is to serve members and the entire B.C. non-profit housing sector with the information and resources needed to deliver diverse affordable housing options. With that kind of important content and resources, it’s imperative that information is easily accessible with clear, well-defined paths for users.
The main goal of this web design project was a complete reorganization of the content, and a shift towards more online learning while aligning with a recent rebrand. This would require strong information architecture to create a logical order for all of their resources. Their secondary goal was to improve site-wide storytelling, to help drive visitors to appropriate educational opportunities.