About the Organization
MISIM helps companies unlock potential for growth and profitability through simulation modelling, meticulously crafting digital twins of real-world processes.
Objectives:
- Establish and document a cohesive brand strategy
- Drive conversion of site visitors into contacts and, ultimately, clients
- Implement a search-friendly blog to drive brand storytelling, engagement, and SEO
- Implement conversion-boosting case studies to showcase credibility and expertise
- Establish SEO foundations to increase search engine traffic and drive future growth
- Implement a fully responsive solution backed by WordPress CMS
Results
New Users
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0
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First Month Post-Launch
Engagement Rate
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First Month Post-Launch
PHASE 1
Prototyping
We love a new kind of challenge, and MISIM came to us with a great one. Even though their team has 50+ years of combined experience and together had already driven massive success for their first client, they didn’t have a website – or a brand strategy.
We needed to structure and prototype a site for content that didn’t yet exist, meanwhile working with them to identify and document their brand. And to top it all off, their work is incredibly complex, so we needed to create a content strategy that would clearly tell their story and communicate their offering across the site.
PHASE 2
Style
Once we ran through a brand workshop together to identify their key traits, goals, and values, we worked with MISIM on a palette. Nobody could have predicted the bold, bright colours and gradients that would become their design! We also wanted to create an appealing aesthetic that wouldn’t rely on photography, as that wasn’t something they could support.
Phase 3
Bringing it All Together
The new MISIM website makes a powerful impact from the moment you land on any of its pages. We crafted fun hover effects and reveals for buttons and tiles, scroll animations, and an engaging feature video background. We can’t stop looking at it! Most importantly, it’s clear to the reader exactly what they offer, and their impressive capabilities. The site was also built on our powerful site builder plugin, Refoundry, making it much more flexible and easy to manage for their team.
Related Case Studies
Check out more of our web design case studies, to see the results we’ve helped our clients achieve.
Professional Services
Hill & Ponton
Hill & Ponton’s massive resource site used a lot of custom code that required a developer to make even small changes. They needed a full redesign to improve content management, and also the discoverability and navigability of all those resources to drive conversions.
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Professional Services
SPI Logistics
SPI Logistics needed a big redesign to bring three company websites together on one uncluttered, modern platform – without compromising usability for those three distinct audiences.
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