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Objectives

  • Improve overall aesthetic and user experience and to make the site more engaging
  • Improve site architecture and navigation to enable easier browsing and a more frictionless experience
  • Implement flexible Projects area to more easily adapt to new projects and provide more control over content
  • Develop a reusable multisite framework that can be repurposed for each new project built
  • Provide ongoing strategic support in SEO, social media, and content marketing
  • Drive conversion of site visitors into repeat visitors and, ultimately, leads
  • Implement a fully responsive solution backed by WordPress CMS
Phase 1

Prototyping

Miracon came to us when they were undergoing a major rebrand. They needed an all-new design for their corporate site to align with the new vision and goals – including a renewed focus on their digital strategy.

Our goal for this web design was to build a scalable site for future growth, while showcasing their work and addressing the needs of the rebrand. The site needed to offer highly engaging and interactive areas for visitors, but still be easily managed by Miracon’s team.

Home Page Design
Phase 2

Style Concepts

It was a no-brainer that this web design needed to put their stunning photography front and centre. Being able to explore attractive exterior and interior photos as well as floor plans would create an emotional reaction for website visitors. The new look and feel is clean and spacious like their communities, with vivid red accents to draw the eye to key actions like CTA buttons.

Style Tile
Phase 3

Bringing It All Together

The new Miracon site is a great piece of visual storytelling. From their primary pages to individual projects, their content evokes a desirable feeling of community. We built a reusable multisite framework that can be easily repurposed for each new construction project they develop. And through monthly SEO and content work including analytics reports and topic recommendations, we've helped them skyrocket their digital strategy!

Forge and Smith was the total solution partner we had been looking for to design, build and support our website. Design elements and content strategy that could scale with our business were important to us, and Shawn's team delivered on our expectations. We've also engaged Shawn's team for SEO and web analytics, this has added a layer of sophistication that we didn't have before. Would highly recommend Forge and Smith!

Ron Enns

Director of Operations & Customer Care