Semios brings real-time, site-specific data to the grower’s fingertips. They came to us approaching global expansion, and needing to rethink the way their website presented their platform.
The primary goal of the website redesign was to support the company’s expansion through deeper (and better structured) content areas, stronger SEO, and improved flows between related crops and solutions. A further goal was to help pivot their messaging to be less about the hardware, and more about the unique crop needs and the problems their technology can solve for a farmer.
Semios came to us with attractive branding and photography. Their old website wasn't a bad design – we just had an opportunity to improve the user experience by designing for more content blocks, more paths through the site, and icons to add texture around the photos and copy. The soft blue backgrounds feel natural and outdoorsy without drawing attention away from the content.
The new Semios website has a much stronger and clearer product story. A visitor can browse the site by technology, crops, or blog posts, and is shown related content to help them better understand the offering and move through the sales funnel. Through improved SEO and the Weglot translation plugin, their site is now well-positioned for their expansion beyond North America.
