About the Organization
The McMaster Institute for Research on Aging (MIRA) works to optimize the health and longevity of Canada’s aging population through leading-edge research, education, and stakeholder collaboration.
Objectives:
- Improve site architecture and navigation to enable easier browsing and a more frictionless experience
- Implement supplementary topical navigation options for improved content discovery
- AODA compliance for improved accessibility
- Build SEO foundations to increase search engine traffic and drive future growth
- Implement a fully responsive solution backed by WordPress CMS
Results
Engaged Sessions
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First 3 Months Post Launch
New Users
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First 3 Months Post Launch
PHASE 1
Prototyping
MIRA was established in 2016 to form an interdisciplinary team focused on the complex issues facing Canada’s aging population. They’ve since accumulated a huge volume of resources, and rapidly outgrew their website. They needed a much stronger and more usable site to make that information easier to both discover and share.
Our biggest challenge was reorganizing all that content around multiple newly clarified audiences – and the site also had to meet high accessibility standards. We started by collaborating with their team on a new information architecture, to guide the rest of the project. The MIRA site was also one of the first to be built on our proprietary site builder plugin, Foundry.
PHASE 2
Style
The new MIRA site needed to maintain their existing branding, to remain unified with the main McMaster University site. We made sure to match the parent site’s spacious layouts and bold use of photography. We also worked with their palette to add some fun colour blocks into the page designs, so the site has just a hint of its own unique feel.
Phase 3
Bringing it All Together
The newly redesigned MIRA website is an accessible, straightforward browsing experience that makes it easy for participants, researchers, faculty, policymakers, and the public to find information. It elevates their story, encouraging engagement in their research and support for their work. And underneath it all is a much more flexible platform to help their team more easily handle constant content updates.
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