+22 %
Engaged Sessions
Built With Refoundry
Blenz
Blenz needed a fresh new website to reflect their updated branding, and to help customers more easily find their way to online orders, app downloads, and perks.
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About the Company
Since 1932, Royal Printers has been committed to providing reliable full-service print solutions. Their mission is to make sustainable printing more affordable and accessible than traditional alternatives.
Objectives:
- Deepen content for more branded storytelling
- Improve site architecture and navigation to enable easier browsing
- Drive conversion of site visitors into customers
- Create a more engaging, simplified and visual product story with improved navigation and filtering
- Build on SEO foundations to increase search engine traffic and drive future growth
- Implement a fully responsive solution backed by WordPress CMS
PHASE 1
Prototyping
Royal Printers provides modern, future-friendly print solutions to their customers. They had been operating a separate site for their label solutions, and wanted to bring everything under one domain. They needed a new website to reflect their reputation, history, and offering – while making it quick and easy to find products and place an order.
The focus of this website redesign was on creating two unique but harmonious product areas for print and label solutions. At the same time, we needed to deepen the ‘About’ content to highlight the benefits of their offering.
PHASE 2
Style
Royal Printers has a nearly century-old and well-defined brand. Our focus for the UI designs was on giving their pages a more engaging look and feel. More tints and shades gave their brand colours more depth, and we created a variety of dynamic patterns and illustrations to offset the text.
Phase 3
Bringing it All Together
The new Royal Printers site boasts a bright, engaging design and a smooth user experience. The new custom menu makes it even quicker for customers to find the right product category, or proceed straight to placing an order. Immediately after launch the site’s mobile engagement nearly tripled. And it’s built on our low-code site builder, Refoundry, so it will be easy for their team to scale the site to meet business needs.
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+347 %
Organic Search Traffic
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Axis Insurance
Axis Insurance needed an all-new website to support a huge rebrand. The goal was to launch a visually powerful site that would significantly improve usability, navigation, and showcasing their specialized expertise.
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