About the Project
BBS Pro is a proud Canadian distributor of industrial cleaning products, specializing in the installation and servicing of complex beer and chemical systems.
Objectives
- Improve brand equity and online reach through completely refreshed branding
- Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience
- Drive conversion of site visitors into contacts and ultimately customers
- Create a more user-friendly and more visual product story with improved navigation and filtering
- Implement a fully responsive solution backed by WordPress CMS to allow for easier and quicker content updates
Results
Pageviews
+
0
%
Year-Over-Year
Faster Page Loads
+
0
%
Year-Over-Year
Phase 1
Prototyping
BBSPro had a heavily outdated website -and not in a cool, retro way- that didn’t reflect the quality of their customer service or products. Our goal was to combine a smooth product exploration experience with a complete brand refresh to more fully engage potential customers.
Visitors needed to be able to more easily navigate the highly technical product catalogue content, but the site and its branding still needed to showcase BBS Pro’s friendly, personable installation and maintenance services.
Phase 2
Style
The brand’s visual identity was heavily scrubbed and buffed to give the new site distinct branding beyond the logo, which could then be used on other digital assets. Friendly, welcoming images of real-life employees greet visitors. Working collaboratively with BBS Pro, we aligned closely with their organizational philosophy on crafting a solution that is as functional as it is aesthetically pleasing.
Phase 3
Bringing it All Together
BBS Pro’s new website more accurately reflects its polished yet friendly reputation. It features powerful but user-friendly search options that guide potential customers to products, and logically calls out relevant services. With a fully responsive WordPress CMS, their team can quickly upload or update products and services content, while maintaining both back-end and public-facing tidiness.
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