Our approach

Our guiding principles of craft and process are fully present in our Shopify designs and development. We always apply our best strategies to every stage of your e-commerce project.


Custom Shopify


Every project kicks off with a thorough exploration of your business, customers, and your competitors.


We’ll work with you through designing a custom Shopify theme, and preparing content to fill your new online store.


We’ll strategize the best ways to use content and design to drive sales, within Shopify’s boundaries.


Whether it’s integrated with a WordPress site or a standalone store, we’ll help improve your Shopify site’s SEO.

Above and beyond web design

We don’t build you a custom Shopify theme, wish you luck getting customers, and disappear. We’re your partners at every stage of the process. We’ll keep you aware of project timelines and budget, provide steady support, and can even help you generate traffic and sales after launch.

Custom Strategy

Every e-commerce site is unique. We’ll develop the best strategy for your website, to help it drive sales.

Straight Talk

You hired us for our expertise. If something’s a bad idea, we’ll tell you why – and provide a solution.

Full Training

We provide one-on-one training for our process tools, and will help get your store set up on Shopify.

Monthly Support

Need help caring for your e-commerce site? Check out our maintenance, hosting, and digital marketing packages!

See the results

Visit these case studies to see the custom websites we’ve crafted.


A Better Life

A Better Life Foundation needed a website redesign so they could better communicate their meaningful work, create community connections, and drive their digital campaigns.

Keep Reading
Professional Services

Spur Communication

Spur Communication had grown way beyond their one-page website, and hired us for a redesign that included deeper content and a custom Shopify theme for an all-new digital downloads store

Keep Reading

“Having contracted many web development agencies, I know how hard it is to find a dependable vendor. The Forge and Smith team delivers both top-tier designs and solid project management (it’s rare to find both in one place). It was refreshing to see such streamlined processes and impressive talent.”

“The team at Forge and Smith were amazing to work with through the rebuild of our website. Everyone was friendly, accessible and most importantly… patient with our revisions and changes. We are so happy with the end result of our website and their continued support.”

“I requested a quote from five separate vendors. Forge and Smith were not the cheapest but had the most thorough and well laid out quote and plan of action. From the time of commitment we had a pretty tight timeline to complete the project. Forge and Smith did everything they could to get the job done in time. They were prompt answered questions in a timely fashion and have the process well laid out.”

“Our website was very old and stagnant. Forge and Smith helped us to completely re-envision our web presence and bring the functionality up to date. They were supportive and helpful throughout the entire project, offering advice and assistance when needed. Now our website is not only very attractive it is easy to maintain and navigate.”