When we approached designing Botanica's new site, we adopted same holistic style that is present in their new branding. We used the earth-tone colours from their packaging and photography campaign, as well as their bold typography to create a site that is clean and usable.
We took the 'less is more' approach, and tried to stay out of the way of the beautiful product shots. By keeping the colour palette simple and subdued, we were able to make the photography really shine through. Our goal was to showcase the products and to guide users to get the information they need, to encourage conversions.