+22 %
Engaged Sessions
Retail & Products
Blenz
Blenz needed a fresh new website to reflect their updated branding, and to help customers more easily find their way to online orders, app downloads, and perks.
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About the Company
Stanscott is a new brand launched by the trusted Stansfeld Scott company, to distribute health and wellness products in the Caribbean.
Objectives:
- Ensure accessible information architecture for easy content discovery and to establish credibility
- Build out a powerful country locator functionality filtered by user area of interest
- Align visual elements and storytelling with refreshed branding while improving user navigation
- Establish organic SEO search results and boost overall conversion
- Implement a fully responsive solution backed by WordPress CMS
Results
PHASE 1
Prototyping
The Stanscott brand was created to separate their health and wellness product portfolio from the parent company’s wine and spirits offering. The new brand needed a website that would retain Stansfeld Scott’s cachet as an expert in Caribbean product distribution.
This website design project was driven by careful content planning for site visitor needs. The goal was to help potential brands understand marketing opportunities in the area, while also showcasing the brands and products currently available for distribution.
PHASE 2
Style
Taking clues from the brand’s new logo, the new colour palette uses a tropical blue in a slightly muted tone to evoke the Caribbean’s specific sense of place, while drawing the eye to important information through complementary greens. Subtle overlays of the logo’s shape lend texture and continuity to landing pages.
Phase 3
Bringing it All Together
The new Stanscott website showcases available wellness products among welcoming imagery of the Caribbean and smiling health professionals. The regional network map allows for filtering by different data sets and access to individual country landing pages with relevant distribution information. Product brand landing pages display relevant facts such as country of origin, and available products smartly display images and info in scrolling form. The vibrancy and varied markets of the Caribbean are represented not only visually but in credibility-reinforcing facts and figures.
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