About the Company
Under the Same Sun is a Christian charity organization dedicated to the well-being of persons with albinism. Their goals are to end discrimination and violence against these persons while facilitating inclusion and participation through advocacy and education.
- Create a fully responsive solution backed by WordPress CMS
- Showcase their updated branding with an emphasis on photography
- Build on opportunities for storytelling and impact awareness
- Present users with donation and involvement opportunities where possible
A long-established charity, Under the Same Sun already had an online presence. But their existing website was centred around a lot of technical and research content albinism issues in Africa, which was moved to a separate advocacy website.
They needed a much more visual web design for a stronger emotional impact, and to better tell their story. At the same time, they still needed to provide education on persons with albinism and the issues they face.
With orange being Under the Same Sun’s primary brand colour, we used a palette of black, white and a light blue to contrast the use of this bold eye-catcher on buttons, icons and areas where user attention was most important. We wanted to create a feeling of hopefulness and positivity.
Bringing it All Together
Under the Same Sun’s new Foundry-based website not only improves on storytelling capabilities, but also better shares their on-the-ground impact. It uses photography as a visual connection to the cause, and has been designed to increase donation conversions, further helping persons with albinism.