Web Design and Development Case Study for Motus Health & Wellness | Forge and Smith, Vancouver
About The Organization

Motus Health & Wellness provides accessible, convenient, customized health care services with their solar powered Motus Mobile Clinic.

Objectives
  • Build brand equity and online reach through branded storytelling
  • Establish overall site architecture and navigation to enable intuitive browsing and a frictionless experience
  • Ensure site conversion of users into contacts and ultimately customers
  • Implement a search-friendly and socially-focused blog to drive user engagement and organic search
  • Establish SEO foundations for future growth and leverage
  • Grow social engagement and referral traffic
  • Implement a fully responsive solution backed by WordPress CMS
  • Organic Search Traffic

    + --% increase
  • Mobile Sessions

    + --% increase
  • Pageviews

    + --% increase

Phase 1

Prototyping

Motus is a new health and wellness company, and they came to us before launching their business to the Vancouver market. They needed Forge and Smith to create all of the essentials in their digital presence — logo, branding, and website design.

The direction for the new website was al about creating engagement, to help Motus drive initial excitement around their mobile health services and generate leads. We focused on a clean, intuitive design that quickly establishes their unique benefits and point of difference to visitors.

Phase 2

Style Concepts

With Motus, we got to work through every aspect of creating their brand, starting with their logo. Both the logo and the website designs needed to feel fresh, professional, and mobile — just like their business. Local imagery was incorporated to create an emotional connection around the themes of personal time, friends, and family. The palette balances bright, energetic colours with modern typography for an overall sense of wellness and positivity.

style concepts

Phase 3

Bringing it all together

The new Motus website is a clear, engaging user experience, and captures the accessible, welcoming vibe of their brand. The paths to explore services and book appointments online are enticing and intuitive. We established a solid SEO foundation through the blog and other site content, which resulted in fantastic organic search traffic growth in just one year.

project image