Objectives

  • Establish a professional overall aesthetic and user experience for the brand new website
  • Ensure site architecture and navigation enable easy browsing and a frictionless experience
  • Drive site conversion of visitors into contacts or investors
  • Implement news release service
  • Establish SEO foundations for future growth
  • Implement a fully responsive solution backed by WordPress CMS
Phase 1

Prototyping

When we partnered with Lithoquest Diamonds, their company had plans to go public a few months later. They had determined that in the current market they needed to implement a strategic website, to encourage investors for the North Kimberley Diamond Project.

Our goal for this web design and development project was to craft a site ready to start driving leads right out of the gate. The focus was on showcasing trust-building content: both the project details and the great depth of experience on their leadership team.

Home Page Design
Phase 2

Style Concepts

Lithoquest had established their logo and brand style, and since this was a brand new website we had the opportunity to explore exactly how to present their company. We created a clean design centred around their authentic photography, with vivid purple accents to draw the eye to those conversion-driving CTA buttons. Simple, modern typography rounds out the polished look and feel.

Style Tile
Phase 3

Bringing it all together

The new Lithoquest Diamonds website is a strong digital asset for their company. Potential investors can quickly and easily access project details, a photo gallery, reports, stock updates, and presentations. The About area captures their company story, extensive industry experience, and respect for the people and the environment of their project site. We also built a browsable Newsroom to house their press releases, video, and project updates.