Heart Stone Paper came to us with a strong sense of identity, but no formal logo. A big part of the storytelling process involved coming up with a visual identifier that epitomized their playful attitude and distinct product line. The pending design would inform the new site's overall look. With an artist's eye and intuition, Heart Stone Paper approved our “paper heart” concept. With a new logo in place, we set about sketching a site with hand-drawn flourishes, bright colours and inspirational pics designed to tantalize any artist's inner muse.