Frabjous Fibers started out as a one-woman operation, and expanded into a dozen-strong team. Their simple and outdated website couldn’t keep up with their sought-after products and increasing customer base. They needed a fresh e-commerce website design to enliven their colourful product experience, and to keep growing their business.
For this WordPress development project, we focused on improving both the overall aesthetic and the information architecture backbone. We planned to enhance product discovery and search capabilities through improved filters, and use Google API integration and search options to build out the ‘Where to Buy’ section.
Frabjous Fibers was a fun project from a style perspective, because their branding has a playful Alice in Wonderland theme. Being a textile arts company, we needed to make sure that the web design showed off their branding and visually engaging products at every possible opportunity. Soft, natural tones offset the vibrant accents and vivid new product photography.
The new Frabjous Fibers website is a much more professional visitor experience, and a stronger representation of their engaging company story. With a clean, modern design, new photography, and significantly improved e-commerce experience, the site is set up to support digital marketing initiatives. From the playful typography to the imagery and palette, the site feels just like the colourful, textured experience of creating with their products.
