Web Design and Development Case Study for Flintstones Masonry | Forge and Smith, Vancouver
About The Organization

Flintstones is a family-owned business with deep roots in the Victoria community. Their mission is to provide the best construction experience through their high-quality construction, fine materials, and commitment to superior customer service.

Objectives
  • Increase brand equity and online reach by focusing on solid content additions and user browsability .
  • Improve overall aesthetic and user experience and create a more engaging website.
  • Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience.
  • Create a more user-friendly and more visual product/services area with improved navigation and filtering.
  • Implement a fully responsive solution backed by WordPress CMS.
  • Create a in-depth homepage to create more branded storytelling.
  • Create an advanced Product/Services landing page with enhanced browsing filters and search capabilities.
  • Create detailed Product/Service pages with custom galleries, enhanced content strategy and custom flexible blocks.

Phase 1

Prototyping

Flintstones Masonry came to us as an established construction and masonry company with an unmatched reputation. They were looking to enhance their digital presence through effective content strategy.   By effortlessly weaving in storytelling throughout their site we conveyed their core values, dedication to customer experience, and the expert knowledge of their team. They carried the strategy into their blog by implementing a knowledge base that helped them demonstrate their expertise, provide helpful resources, and highlight their community engagement.

To highlight their past work and projects we created a custom image gallery with filtering by division and service type to visually communicate diverse examples of their quality workmanship completed across the breadth of their expertise.  We also gave them a custom project experience was allowing them to go deeper on bigger projects and communicate custom work completed through strong imagery, storytelling, and customer experiences.

To top everything off we helped them create a strong lateral navigation strategy to connect similar and related services as well as gallery and project content to communicate their capabilities and expertise.    

Phase 2

Style Concepts

Flintstones Masonry wanted their custom website to reflect what the reputation and work they have built physically. They needed a website that really captured the quality craftsmanship of their work. We worked with Flintstones Masonry to turn their substantial amount of project photos and content to produce powerful experience storytelling through bold typography and rich colours.

We crafted them a fully responsive website that not only represents all their core values and mission but provides their audience with a user-centric experience to better guide them through the site.

style concepts

Phase 3

Bringing it all together

Flintstones Masonry new fully custom website lets their target audience easily navigate through thoughtfully crafted pages that allow them to easily explore all different components of their business. Their audience can now easily access all of their previous projects, along with galleries of their work and in-depth services.

Redesigning Flintstones Masonry has helped showcase their brand and works digitally as one of the leading construction companies on Vancouver Island. After all prototyping, design and web development we produced a custom website from them that they can continue grow with and add to.

project image