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Objectives

  • Build a website that clearly demonstrates the types of cases Campbell, Renaud handles
  • Ensure device accessibility through Responsive Web Design
  • Enhance the quality of the online experience with a refined new content strategy
  • Create an easy and flexible platform to educate and connect with clients
Phase 1

Prototyping

In order to properly road map Campbell, Renaud’s legal expertise, we focussed on their commitment to the ongoing challenges faced by their clients. Given the beneficial nature of their work, the website required clarity of message and a strong emotional thread. The homepage—with its prominent photo of a disabled child, featured case study, About Us section, and What We Do links—clearly identifies the spirit and scope of their practice. A noticeable contact footer at the bottom of every page helps promote conversion.

Home Page Design
Phase 2

Style Concepts

Professional head shots, press photos and images of the city of Burnaby were employed to help communicate the Campbell, Renaud story. In order to channel the eye towards the various case studies, blog posts, news items, and educational articles, we incorporated a refined layout with serif fonts that complemented the content without detracting from it. We developed their new logo and tied it into a pleasing grey, green and blue colour scheme.

Style Tile
Phase 3

Bringing it all Together

As a business with strong ties to the community, Campbell, Renaud has many individuals willing to endorse their services. We embedded videos into their Case Studies section and weaved media coverage into the site with a new Press page. The addition of team bios added a personalized touch. A text-focussed site such as this required clear links, easy navigation and an elegant content strategy. Our team delivered a site that will continue to serve as an important resource for individuals injured through no fault of their own. The approachable new site evokes empathy and compassion, traits associated with the Campbell, Renaud team.

Forge and Smith was very deadline focused and have adhered to all the deadlines they had set. I was never wondering when I was going to hear from them. If they didn't meet the deadline, it was because they had already met it a week in advance.

Kathleen Renaud

Marketing Manager