Think Wood needed a complete user experience overhaul to really engage visitors through improved site search, navigation, and social amplification, and to deliver personalized content, integrate third-party APIs, and provide a smooth mobile website experience. As a trusted industry resource, they needed to showcase key content and educate visitors on the uses and benefits of soft lumber, while elevating awareness in the U.S. market.
It was important to thoroughly understand Think Wood’s key audience, and build out an insightful content strategy to drive engagement and lead generation. We developed a strong SEO strategy and information architecture to support their website redesign goals. All of the improved functionality needed to be supported by a clear, easy-to-use CMS to allow continuous content updates.