Web Design and Development Case Study for Pacific Centre for Reproductive Medicine | Forge and Smith, Vancouver
About The Organization

The fertility specialists at PCRM help individuals and couples achieve and maintain a successful pregnancy. Their team has a proven track record as leading experts in the area of reproductive health. They offer a wide range of fertility treatments and services for both men and women, including IVF, prenatal screening, egg freezing, and tubal ligation and vasectomy reversal surgeries. PCRM's state-of-the-art laboratory and full-service pharmacy ensure quality treatment at every stage of the process.

  • Increase brand equity and online reach through branded storytelling
  • Improve overall aesthetic and user experience to make the site more engaging
  • Implement a fully responsive solution backed by WordPress CMS
  • Connect the online experience to the in-house experience
  • Mobile Traffic

    + --% Increase
  • Organic Search

    + --% Increase
  • Social Referral

    + --% Increase

Phase 1


PCRM came to Forge and Smith needing a new site that could improve their brand equity and organic reach. The new website makes finding answers to common and sensitive questions simpler for their patients through a thoughtful and detailed UX and content strategy. We aimed to replicate PCRM’s welcoming in-house experience by featuring their team members, clinic benefits, and numerous resources in a new and accessible way.


Phase 2

Style Concepts

People in the Lower Mainland have options when it comes to choosing a fertility clinic. Our goal was to convey the inclusive attitude and inviting spa-like environment offered by PCRM. Various photos were used to illustrate the experience, including a thorough gallery of the team members and facilities. A soft and inviting design was employed to support the personal stories and emotional connection attributed to their business.

style concepts

Phase 3

Bringing it all Together

Our designers reinvigorated PCRM's online content with a responsive and immersive experience for future parents. Improved SEO will assist parents-to-be in discovering the PCRM brand online. Social sharing, services, stories and testimonials were integrated with drop down menus, intuitive buttons and a seamless navigation plan. The result: less clicking for the end user. With a custom WordPress CMS at their disposal, PCRM are now equipped to easily share their success stories and expertise with their online community.

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