Mobile Traffic
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%

Increase

Organic Search
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%

Increase

Social Referral
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%

Increase

Objectives

  • Increase brand equity and online reach through branded storytelling
  • Improve overall aesthetic and user experience to make the site more engaging
  • Implement a fully responsive solution backed by WordPress CMS
  • Connect the online experience to the in-house experience
Phase 1

Prototyping

PCRM came to Forge and Smith needing a new site that could improve their brand equity and organic reach. The new website makes finding answers to common and sensitive questions simpler for their patients through a thoughtful and detailed UX and content strategy. We aimed to replicate PCRM’s welcoming in-house experience by featuring their team members, clinic benefits, and numerous resources in a new and accessible way.

 

Home Page Design
Phase 2

Style Concepts

People in the Lower Mainland have options when it comes to choosing a fertility clinic. Our goal was to convey the inclusive attitude and inviting spa-like environment offered by PCRM. Various photos were used to illustrate the experience, including a thorough gallery of the team members and facilities. A soft and inviting design was employed to support the personal stories and emotional connection attributed to their business.

Style Tile
Phase 3

Bringing it all Together

Our designers reinvigorated PCRM's online content with a responsive and immersive experience for future parents. Improved SEO will assist parents-to-be in discovering the PCRM brand online. Social sharing, services, stories and testimonials were integrated with drop down menus, intuitive buttons and a seamless navigation plan. The result: less clicking for the end user. With a custom WordPress CMS at their disposal, PCRM are now equipped to easily share their success stories and expertise with their online community.

We're extremely happy with both the design of the website and their ongoing support. Their implementation timeline for the website – I've never seen anyone do it so quick.

Cheryle Newland

Business Manager