Tourism New Westminster had a colourful website full of local content — but it was difficult for visitors to quickly find what they were looking for, especially on mobile devices. The organization needed a fresh new web design and development to help make their massive volume of useful and popular information more user-friendly.
Content strategy and information architecture drove this project, with a strong need for a logical content backbone and intuitive navigation. With such a large amount of content, the new site’s categories and filtering had to be top priority to ensure that the new site was easily searchable and browsable.