SweetGeorgia had a strong brand, and a multitude of great things to highlight. We wanted to make the site as fun and invigorating as chatting with owner Felicia Lo, so we focused on making the experience as intuitive and self-serve as possible. Interconnectivity within the site was paramount. Visitors can find yarns and fibres (for those who like to spin) in the weights, material, and colours they like; find patterns and workshops based on the yarns they already have; and provide detailed links to the materials needed for each workshop to make it easier to buy. Fluid, bold typography and vibrant colour palette enhance and draw the focus to the bright, colourful yarns and knitting projects the site showcases.