Organic Traffic
+

0

%

year over year

Transactions
+

0

%

year over year

Minutes on Site
+

0

%

year over year

Objectives

  • Create a website that is better aligned with their brand direction and company culture
  • Design an easy way for users to find their locations
  • Develop a simple eCommerce platform for selling their products to their online customers
  • Create an easy and flexible blogging platform to help connect with their customers
  • Provide greater device accessibility through Responsive Web Design
  • Improve organic SEO search results and boost overall conversion
Phase 1

Prototyping

Housing a lot of content, while keeping the experience as pleasurable as sipping a smooth cup of premium coffee, is what made this project so fun. The general design direction enabled a defined and engaging user experience, enticing the user to navigate gradually through the site at a leisurely pace.

Home Page Design
Phase 2

Style Concepts

Having the website blueprints complete, we ran with the evident mood highlights inspired by the “from field to table” green practice. Using a natural colour theme and textural elements found in nature, we instinctively unified these with the black and reds featured in the JJ Bean brand.

Style Tile
Phase 3

Bringing it all together

We designed a simplified presentation with a holistic look and feel. By developing a WordPress website with a Google integrated cafe locator, JJ Bean gained a more powerful tool to drive their own business, well beyond their cafes. We customized a robust eCommerce backend that enabled continuous uninterrupted management of stock orders and customer orders alike. Conclusively our team developed a better way to add new content on the fly without third-party help.

We needed a site that could streamline all our information to the user, making it visibly appealing but easy to use - while still maintaining our brand recognition. At the same time the site also had to be easy to update. We also required an online store and a private ordering system for our cafes to order stock daily. Forge not only satisfied every single one of these needs, they completely exceeded them and delivered more than we thought possible. The end result? A beautiful website that completely captures who we are as a company, allowing us to communicate every facet of JJ Bean while making the information easy to find for our customers. Thank you Forge and Smith!

Shannon Wood

Marketing Manager, JJ Bean Coffee Roasters